Connect with your customers users clients people humans community


Brand & digital design.

Brand strategy

Brand identity

Brand experience

  • 89% of customers will jump to a competitor’s website if they encounter a poor website user experience

  • Around 94% of negative user feedback is about design

  • 70% of business leaders view UX and CX as a competitive differentiator

  • Improving the user experience of a website can increase conversion rates by up to 400%

    Forrester Research
  • 80% of consumers are willing to pay extra for a better user experience

    UX Planet
  • 94% of a website's first impression is based on its visual design

    Missouri University of Science and Technology
  • 48% of visitors say that a website’s design is the most crucial factor in deciding the brand’s credibility

  • 90% of users will leave a website because of bad design

  • 88% of online customers say they wouldn’t return to a website after having a bad user experience.

    Gomez, Inc

I connect
people together


I’m Laurent and I help businesses connecting their brand vision and goals to their users through user-centric design.

I believe that strong connections make strong brands;
strong brands make happy people;
happy people make happy businesses.

The road to success is no magic: it’s a 3 step process that delivers great results, consistently. Let’s take a quick look.


.1 Define

Through a series of surveys, interviews and workshops, we go through business goals, project goals, user types, audience and/or brand values, and we align our vision to set the foundation the project.


.2 Create

During this iterative and collaborative phase, we define how we will bring the solution to the world: how does it work? what does it look like? We explore ideas and initial concepts towards a final, polished design.


.3 Nurture

Once the design is alive, we set a plan to monitor and review the performance over time, enabling us to adjust and optimize.


Et voilà !

And here’s some recent examples of my work.

Castl real-estate innovative services platform

Boutique e-commerce new website

Great design
for happy users

User-centric design, also known as UX design, is all about making things easier and more enjoyable to use for people – and happy people make businesses happy.

By identifying and putting your users at the forefront of your project, and considering people’ needs and preferences during the design process, you guarantee to achieve – if not exceed, your desirable results. Fact.

Boost customers satisfaction and loyalty

Build a positive brand reputation

Increase conversion and revenue

Looking to launch a new online business?

Thinking of growing your digital revenue?

Trying to get closer to your users?

We should talk.





Tell me about you.

+1 514 655 6920